VitalSigns Boosts Leadership as It Gears Up for Global Expansion of Life-Saving Tech
In a big step to strengthen its leadership and accelerate growth, MedTech company VitalSigns has brought on seasoned executive Christian Samsø to join their advisory board. This key appointment, facilitated by CVX Ventures, marks a crucial moment for the company as it prepares for the commercial launch of its innovative CPR device, CPRAIDR.
A Strategic Move for VitalSigns
After spending over two years developing CPRAIDR, VitalSigns is on a mission to make emergency response tools more accessible. Their device is designed to guide users through CPR, making it practical for homes, vehicles, and workplaces. Beyond just training, it’s an essential aid in real emergencies like sudden cardiac arrest.
Now that CPRAIDR is CE-marked, which is a big regulatory milestone, VitalSigns is ready to grow. According to CEO Tomas Tiséus, “With the launch of commercialization, now is the right time to bring in an advisory board. The expertise of experienced advisors can help accelerate growth, guide strategic decisions, and enhance our position in the market.”
By bringing in an experienced leader like Christian Samsø, who’s known for scaling businesses, VitalSigns is positioning itself for global expansion.
Christian Samsø: The Perfect Fit for Growth
Christian Samsø was brought on board for his deep expertise in growth strategies and digital platforms, and he’s got over 30 years of experience to back it up. He’s held leadership roles in both the media and ICT industries, guiding companies like InfoMedia, TV3, Egmont, and MapsPeople through key phases of growth. Throughout his career, Christian has focused on helping companies shift from product-focused to sales-driven approaches, or from project-based to subscription-based models, all while keeping an eye on growth and potential exits.
His background in scaling businesses fits right in with VitalSigns’ goal of making CPR training more accessible. As the company put it: “Christian Samsø was chosen for his expertise in social media and growth strategies, critical areas for expanding the reach and awareness of CPRAIDR. His experience stood out, particularly in leveraging digital platforms to foster growth, making him an ideal partner for the company’s next development phase.”
Making the Right Connections
CVX Ventures played a key role in helping make this appointment happen, ensuring that VitalSigns got the right leadership to match their big goals. As the company explained: “Working with CVX Ventures has been a professional and positive experience. Their support has provided us with the right talent and resources needed to scale.”
By connecting VitalSigns with someone like Christian, CVX Ventures has helped set the stage for the company’s next phase of growth.
CVX Ventures: Connecting Startups with the Right Leadership
CVX Ventures specializes in matching innovative startups with experienced executives, and it’s a service that’s been invaluable for companies like VitalSigns, especially as they prepare for rapid growth. By focusing on building these kinds of strategic partnerships, CVX Ventures helped VitalSigns find an advisor whose skills are exactly what the company needs at this stage of their development.
The Future of VitalSigns
Bringing Christian Samsø onto the advisory board, along with other key partnerships, sets VitalSigns up for an exciting future. As the company grows, Christian’s guidance will be crucial in shaping strategies that increase user adoption and expand their market. In the company’s own words: “These new partnerships signal an exciting future. With the support of advisors and partnerships like those with CVX Ventures, we are better equipped to scale and potentially transform the landscape of CPR training and emergency response.“
The mission at VitalSigns, to make sure every home, workplace, and vehicle has access to life-saving tools, has never been more important. As they move into the next phase, the collaboration with Christian Samsø opens up new opportunities and positions VitalSigns to lead the global push for more accessible CPR training, ultimately saving more lives.
Congratulations to both Christian and the VitalSigns team! We’re excited to see where this partnership will take you next!
