The Hommelhoff family invests in colorful helmets

The co-founder of Formuepleje, Claus Hommelhoff, has invested in the Danish company Crazy Safety. The company sells bicycle helmets that imagines colored animals.
The family’s investment company Aktikeselskabet CBH had a profit of just over DKK 1 billion last year. The majority of the profits came from the sale of shares in the asset manager Formuepleje to Lars Larsen Group. I Photo:

The Hommelhoff family’s investment company Aktieselskabet CBH has bought a stake in the Danish company Crazy Safety.

The company makes a series of colorful helmets that look like different animals. The investment company has bought 20 percent of the company, which has a goal of growing outside the country’s borders and achieving a three-digit turnover.

“I remember myself not being able to get my children to wear bicycle helmets. These are fun and safe, and that’s what I fell for about it,” says Formuepleje co-founder Claus Hommelhoff, who heads Aktieselskabet CBH.

The family’s investment company Aktikeselskabet CBH had a profit of just over DKK 1 billion last year. The majority of the profits came from the sale of shares in the asset manager Formuepleje to Lars Larsen Group.

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