{"id":5496,"date":"2021-03-08T11:02:16","date_gmt":"2021-03-08T11:02:16","guid":{"rendered":"http:\/\/cvx.vc\/?p=5496"},"modified":"2021-03-08T11:02:16","modified_gmt":"2021-03-08T11:02:16","slug":"dansk-baeredygtigt-tyggegummiproducent-vinder-frem-i-tyskland-og-vokser-med-300-procent","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/insights\/dansk-baeredygtigt-tyggegummiproducent-vinder-frem-i-tyskland-og-vokser-med-300-procent\/","title":{"rendered":"Dansk b\u00e6redygtigt tyggegummiproducent vinder frem i Tyskland og vokser med 300 procent"},"content":{"rendered":"<p><em>Billede: B\u00f8rsen 06. marts. 2021: Thomas Nielsen <\/em><\/p>\n<p><span style=\"font-weight: 400;\">Den danske tyggegummi producent True Gum, der producerer vegansk, plastfrit og nedbrydeligt tyggegummi, har siden 2020 form\u00e5et at fordoble sin produktion samt v\u00e6kste med 300 procent, til trods for at markedet under corona har oplevet en nedgang p\u00e5 25 til 30 procent.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cVi er rigtig stolte af, at vi har kunnet vokse p\u00e5 trods af en v\u00e6sentlig nedgang generelt under corona. For tyggegummi er jo et meget socialt produkt, som man deler ud af, n\u00e5r man f.eks. er til forel\u00e6sning\u201d, siger medstifter og marketingdirekt\u00f8r Peter Juul Regnersgaard.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Den positive v\u00e6kst i virksomheden skyldes is\u00e6r et gennembrud p\u00e5 det tyske markedet, hvor oms\u00e6tningen i dag udg\u00f8r mere end halvdelen af den samlede oms\u00e6tning. Det er dog ikke det eneste udenlandske markedet, hvor virksomheden vinder frem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det var tilbage i \u00e5r 2017, at virksomhedens to stiftere Peter Juul Regnersgaard og Morten Paulin Ebdrup sad i en lejlighed og opdagede, at traditionelt tyggegummi best\u00e5r af plastik. De to stiftere besluttede derfor at eksperimenteret med alternative opskrifter i deres eget k\u00f8kken, og det lykkedes dem at finde frem til den helt rette opskrift efter 472 fors\u00f8g. Siden da er virksomheden vokset til at producere 500 kilo tyggegummi om dagen i samarbejde med 35 ansatte og afs\u00e6tter deres produkter i mere end 12.000 butikker fordelt p\u00e5 i alt 14 forskellige europ\u00e6iske lande.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fra fabrikken i Glostrup h\u00e5ber og tror medstifteren Peter Juul Regnersgaard p\u00e5, at True Gum kan genoplive en gammel dansk tradition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det danske tyggegummibrand Dandy, som havde fabrik i Vejle, var i mere end 20 \u00e5r det st\u00f8rste tyggegummibrand i Nordeuropa og Rusland med m\u00e6rkerne Stimorol og V6, indtil det i 2002 blev solgt til Cadbury-Schweppes for 2.3 milliarder DKK.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cDanmark har jo en sindssygt st\u00e6rk tyggegummitradition. Det tror jeg, at der er mange, som ikke ved. Vi vil gerne v\u00e6re den nye danske tyggegummistolthed. Det er noget af det, som driver os\u201d<\/span><\/i><span style=\"font-weight: 400;\">, siger Peter Juul Regnersgaard.<\/span><\/p>\n<p>L\u00e6s mere <a href=\"https:\/\/borsen.dk\/nyheder\/proselvstaendig\/vi-haaber-at-vi-kan-blive-den-nye-danske-tyggegummistolthed\">her<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>True Gum er som frontl\u00f8ber inden for tyggegummibranchen ved at tr\u00e6kke hele industrien i en mere b\u00e6redygtig retning, og det er lykkedes dem at fange opm\u00e6rksomheden fra selv de st\u00f8rste producenter. 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