{"id":5488,"date":"2021-03-05T13:11:22","date_gmt":"2021-03-05T13:11:22","guid":{"rendered":"http:\/\/cvx.vc\/?p=5488"},"modified":"2021-03-05T13:11:22","modified_gmt":"2021-03-05T13:11:22","slug":"trods-corona-skovlyst-slar-rekord","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/insights\/trods-corona-skovlyst-slar-rekord\/","title":{"rendered":"Dansk bryggeri trodser corona: sl\u00e5r rekordoms\u00e6tning med ny strategi"},"content":{"rendered":"<p>Billede: F\u00f8devarewatch 23. marts. 2018: Casper M\u00f8ller<\/p>\n<p>Bryggeriet Skovlyst fokuserer p\u00e5 detailsalg og i dag kan 95% af deres \u00f8l k\u00f8bes i detailbutikker. Det har vist sig at v\u00e6re en god id\u00e9 under corona, hvor restauranter, cafeer og barer har holdt lukket. &#8220;Vi har oplevet et \u00f8get salg i detailhandlen under corona, men selv uden corona er jeg sikker p\u00e5, at vi ville have haft et godt \u00e5r, ligesom jeg ogs\u00e5 er sikker p\u00e5, at 2021 bliver et rigtig fint \u00e5r for os\u201d, siger Simon J\u00f8rgensen.<\/p>\n<p>CVX Partner og tidligere direkt\u00f8r Casper M\u00f8ller, er i dag medejer i Skovlyst. Hans fokus ligger p\u00e5 innovationsdelen og selve \u00f8lproduktionen i huset. Bryghuset har haft et rekordh\u00f8jt regnskabs\u00e5r, hvor bruttofortjenesten er steget fra 4,1 mio. til 5,6 mio. kr. Driftsresultatet er fordoblet og det endelige resultat er l\u00f8ftede til 2 mio. kr.<\/p>\n<p>I 2019 lancerede Skovlyst deres f\u00f8rste alkoholfrie \u00f8l, med afs\u00e6t i special\u00f8lsegmentet. Her \u00f8jnede de en mulighed for at tage konkurrence op mod mainstreamprodukterne fra de st\u00f8rre \u00f8lproducenter. Markedet for alkoholfri \u00f8l voksede med 45% i v\u00e6rdi sidste \u00e5r, og i dag er Skovlyst det fjerdest\u00f8rste alkoholfrie bryggeri i Danmark.<\/p>\n<p>Se artikel <a href=\"https:\/\/fodevarewatch.dk\/Drikkevarer\/article12786074.ece\">her:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bryggeriet Skovlyst har opn\u00e5et stor succes med en m\u00e5lrettet strategi mod detailk\u00e6derne. Corona pandemien har medf\u00f8rt et st\u00f8rre salg i detailbutikkerne, men if\u00f8lge direkt\u00f8ren Simon J\u00f8rgensen, var det et godt \u00e5r uanset hvad.<\/p>\n","protected":false},"author":25,"featured_media":5490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dansk bryggeri trodser corona: sl\u00e5r rekordoms\u00e6tning med ny strategi | CVX Ventures<\/title>\n<meta name=\"description\" content=\"Bryggeriet Skovlyst har opn\u00e5et stor succes med en m\u00e5lrettet strategi mod detailk\u00e6derne. 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