{"id":2893,"date":"2020-07-06T13:02:56","date_gmt":"2020-07-06T11:02:56","guid":{"rendered":"https:\/\/www.cvx.eu\/?p=2893"},"modified":"2020-07-06T13:02:56","modified_gmt":"2020-07-06T11:02:56","slug":"saadan-undgaar-man-daarlige-investeringer","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/blogs\/saadan-undgaar-man-daarlige-investeringer\/","title":{"rendered":"S\u00e5dan undg\u00e5r man d\u00e5rlige investeringer"},"content":{"rendered":"\n

For mange flyvske ideer skaber kaos<\/strong><\/h2>\n\n\n\n

Iv\u00e6rks\u00e6ttere er kendt for at v\u00e6re at id\u00e9rige personer. Det kan dog v\u00e6re problematisk, hvis iv\u00e6rks\u00e6tteren har for mange bolde i luften. Det kan medf\u00f8rer, at iv\u00e6rks\u00e6ttere ikke selv kan finde rundt i sine ideer. Problemet er, at id\u00e9erne kan v\u00e6re gode, men aldrig bliver eksekveret. Den gode idemager kan have mangel p\u00e5 overblik, og de gode ideer risikerer at blive overskygget af kaos i virksomheden. Med s\u00e5 mange ideer p\u00e5 tegnebr\u00e6ttet, risikerer virksomheden aldrig at f\u00e5 udf\u00f8rt noget konkret. Virksomheden risikerer ogs\u00e5 at skifte kurs s\u00e5 mange gange, at de aldrig bev\u00e6ger sig fremad.\u00a0<\/p>\n\n\n\n

(For) Mange startups igang samtidig<\/strong><\/h2>\n\n\n\n

Ligesom man kan have mange ukonkrete id\u00e9er i et startup, kan iv\u00e6rks\u00e6tteren ogs\u00e5 have sine mange id\u00e9er fordelt p\u00e5 flere forskellige startups. Det beh\u00f8ver ikke n\u00f8dvendigvis at v\u00e6re et d\u00e5rligt tegn, at iv\u00e6rks\u00e6tteren er aktiv i flere startups, der skal blot v\u00e6re en klar struktur. Alle disse sm\u00e5 virksomheder skulle gerne kunne forenes til en helhed, s\u00e5 de p\u00e5 den ene eller anden m\u00e5de bidrager til den samlede portfolio. Derudover er det vigtigt, at det er iv\u00e6rks\u00e6tterens prim\u00e6re virksomhed, man f\u00e5r lov at investere i. Ellers kan der g\u00e5 lang tid, f\u00f8r man kan h\u00f8ste frugten af sin investering.\u00a0<\/p>\n\n\n\n

Kontrolfreaken, der flyver solo<\/strong><\/h2>\n\n\n\n

Endelig kan der v\u00e6re ensp\u00e6nderen, som l\u00e6nge har st\u00e5et alene med sit startup, og derfor er vant til at klare alt selv. Det kan v\u00e6re sv\u00e6rt for denne type at give ansvar fra sig. Det kan skyldes, at der er opst\u00e5et en vis stolthed omkring helst ikke at ville dele virksomhedens opgaver med andre. Det kan v\u00e6re en udfordring at f\u00e5 et effektivt samarbejde op at st\u00e5 med denne type person, da der b\u00e5de kan mangle overblik over forretningen, samt eksistere en vis st\u00e6dighed omkring, hvordan tingene skal foreg\u00e5.\u00a0<\/p>\n\n\n\n

Dog skal det siges, at langt fra alle solo-entrepren\u00f8rer opf\u00f8rer sig p\u00e5 denne m\u00e5de. Man b\u00f8r blot v\u00e6re opm\u00e6rksom p\u00e5, hvilken attitude iv\u00e6rks\u00e6tteren kommer ind med. Der er stor forskel p\u00e5 om det er den \u00e5bne type med god karisma og smil p\u00e5 l\u00e6ben, eller den mere seri\u00f8se type med en vis st\u00e6dighed omkring sin forretning.<\/p>\n\n\n\n

Der kan ogs\u00e5 v\u00e6re tale om et startup, hvor idemageren ogs\u00e5 er CEO, men ikke er egnet til at v\u00e6re leder. Disse kreative sj\u00e6le h\u00f8rer ofte bedre til foran tegnebr\u00e6ttet fremfor i chefstolen. Problemet kan v\u00e6re, at iv\u00e6rks\u00e6tteren ikke \u00f8nsker at give rollen som CEO v\u00e6k til andre, og derfor har placeret sig selv med de forkerte opgaver.\u00a0<\/p>\n\n\n\n

For mange hemmeligheder<\/strong><\/h2>\n\n\n\n

N\u00e5r der er tale om et nyt produkt, kan virksomheden v\u00e6re bange for at f\u00e5 sin ide stj\u00e5let. Det kan v\u00e6re, at produktet kun netop er blevet sendt ind til patentgodkendelse, og teamet derfor st\u00e5r med lidt nerv\u00f8se tr\u00e6kninger og paranoia, mens de fort\u00e6ller om produktet. Der er ikke nogen skam i at ville passe godt p\u00e5 sine ideer. Men det er en skam n\u00e5r det giver investorer og andre interesserede begr\u00e6nset indblik i konceptet og virksomheden som helhed. F\u00f8r man investerer i en virksomhed, b\u00f8r man v\u00e6re kommet hele vejen rundt om konceptet, og hvordan det skaber v\u00e6rdi. Uden komplet indsigt og n\u00f8gletal, kan det v\u00e6re t\u00e6t p\u00e5 umuligt at vurdere, om det er en god investering.\u00a0<\/p>\n\n\n\n

Man plejer at sige, at man skal kunne fort\u00e6lle om 99% af sin forretning og stadig bevare patentet.\u00a0<\/p>\n\n\n\n

Derfor ved du, at det er usikkert hav, n\u00e5r et startup ikke vil afgive alle oplysninger eller holder tilbage p\u00e5 n\u00f8gletal. Det kan ogs\u00e5 v\u00e6re et tegn p\u00e5 en periode med d\u00e5rlig eller ingen oms\u00e6tning.\u00a0<\/p>\n\n\n\n

Skyh\u00f8j v\u00e6rdians\u00e6ttelse – urealistisk budgettering<\/strong><\/h2>\n\n\n\n

Man b\u00f8r v\u00e6re varsom, n\u00e5r v\u00e6rdians\u00e6ttelsen ikke kan retf\u00e6rdigg\u00f8res. Der er desv\u00e6rre mange startups, der v\u00e6lger at s\u00f8ge investorer udelukkende af den grund, at de mangler kapital til ekspansion af deres virksomhed. Selvf\u00f8lgelig skal forretningen v\u00e6kstes, men det er problematiskt, n\u00e5r v\u00e6rdians\u00e6ttelsen er blevet sat efter, hvor mange penge virksomheden har brug for. Det er is\u00e6r tydeligt, n\u00e5r det er en meget lav procent der tilbydes. S\u00e5 kan det indikere, at virksomheden ikke har lyst til at dele deres virksomhed med en investor, selvom de har behov for finansiering, for at kunne v\u00e6kste deres virksomhed<\/p>\n\n\n\n

Samtidig kan det v\u00e6re, at virksomheden ikke har styr p\u00e5 deres egentlige potentiale. En urealistiske budgettering er tydelig, n\u00e5r virksomheden mener at v\u00e6re sikret en bestemt oms\u00e6tning ud fra et meget generelt estimat, som f.eks. antallet af m\u00f8dre i Danmark. Her er der ikke styr p\u00e5 budgettering, idet det er tydeligt, at man ikke har unders\u00f8gt, hvor stor en del af m\u00e5lgruppen, der kan omdannes til betalende kunder, og hvor stor konkurrence der er p\u00e5 markedet.<\/p>\n\n\n\n

Manglende n\u00f8gletal og markedsinformation<\/strong><\/h2>\n\n\n\n

Noget af det allervigtigste, n\u00e5r man er p\u00e5 jagt efter ens n\u00e6ste investering, er at f\u00e5 et konkret indblik i tallene. Her b\u00f8r man sp\u00f8rge ind b\u00e5de til oms\u00e6tning indtil videre, budget og forventede oms\u00e6tning over de n\u00e6ste 3 \u00e5r. Her skal virksomheden v\u00e6re realistisk omkring deres potentielle oms\u00e6tning,, og hvor hurtigt de kan opn\u00e5 den. Samtidig skal virksomheden have styr p\u00e5 deres KPI\u2019er.\u00a0<\/p>\n\n\n\n

Det er et godt tegn, hvis virksomheden selv kommer med disse tal. P\u00e5 den m\u00e5de ved man, at de ikke pr\u00f8ver p\u00e5 at skjule noget. Yderligere taler man ogs\u00e5 \u00e5ben snak om den potentielle investering. Fatter man den mindste mistanke om, at virksomheden spiller med lukkede kort, eller man ikke kan f\u00e5 overblik over forretningen, b\u00f8r man ikke investere.\u00a0<\/p>\n\n\n\n

Forvent ogs\u00e5 en udf\u00f8rlig markedsanalyse af iv\u00e6rks\u00e6tterne. Denne skal redeg\u00f8re for hvilke konkurrenter de har, samt hvorfor de kan konkurrere med dem. Man kan yderligere forvente, at virksomheden har v\u00e6ret ude hos potentielle kunder, butikker og samarbejdspartnere for at unders\u00f8ge eftersp\u00f8rgslen.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e5r man sidder som investor kan det v\u00e6re sv\u00e6rt at finde den bedste invetering. Der er mange potentielle d\u00e5rlige investeringer som man skal l\u00e6re at undg\u00e5.<\/p>\n","protected":false},"author":25,"featured_media":108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"yoast_head":"\nS\u00e5dan undg\u00e5r man d\u00e5rlige investeringer | CVX Ventures<\/title>\n<meta name=\"description\" content=\"N\u00e5r man sidder som investor kan det v\u00e6re sv\u00e6rt at finde den bedste invetering. 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