{"id":14935,"date":"2022-08-23T08:18:40","date_gmt":"2022-08-23T08:18:40","guid":{"rendered":"http:\/\/gammel.wireframe.dk\/?p=12738"},"modified":"2022-08-23T08:18:40","modified_gmt":"2022-08-23T08:18:40","slug":"det-danske-selskab-adnami-som-specialiserer-sig-i-teknologi-til-programmatisk-annoncering-faar-kapitalindsproejtning-fra-deres-svenske-ejere","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/insights\/det-danske-selskab-adnami-som-specialiserer-sig-i-teknologi-til-programmatisk-annoncering-faar-kapitalindsproejtning-fra-deres-svenske-ejere\/","title":{"rendered":"Svensk kapitalfond investerer i dansk adtech-selskab"},"content":{"rendered":"\n

Det danske adtech selskab Adnami har f\u00e5et en investering fra det svenske investeringsselskab QNTM. Dette oplyser QNTM i en meddelelse.<\/p>\n\n\n\n

Med investeringen bliver QNTM den st\u00f8rste minoritetsaktion\u00e6r i adtech-selskabet. Det vides ikke, hvor stor investeringen er men if\u00f8lge meddelelsen fra QNTM er investeringen p\u00e5 a-runde-niveau.<\/p>\n\n\n\n

Adnami er specialiseret i at udvikle platformsl\u00f8sninger, som bruges til programmatisk annoncering, der skal effektivisere digital annoncering for mediebureauer og udgivere.<\/p>\n\n\n\n

Parterne har desuden aftalt at QNTM, som er ejet af den svenske kapitalfond Altor, inden udgangen af 2023 skal k\u00f8be mere af Adnami og at QNTM skal v\u00e6re majoritetsejer af Adnami.<\/p>\n\n\n\n

\u201dVi er meget sp\u00e6ndte p\u00e5 at tilslutte os Adnami p\u00e5 et meget sp\u00e6ndende tidspunkt i deres v\u00e6kstrejse. Vi har v\u00e6ret meget imponerede med de resultater, som Adnami og teamet bag har leveret indtil videre. Vi tror p\u00e5, at virksomhedens teknologifokuserede tilgang g\u00f8r dem ekstremt attraktive overfor forlag, bureauer og annonc\u00f8rer over hele verden\u201d <\/em>udtaler adm. direkt\u00f8r i QNTM, Eivind Roald.<\/p>\n\n\n\n

Adm. direkt\u00f8r i Adnami, Simon Kvist Gaulsh\u00f8j, udtaler desuden at han forventer, at investeringen kan f\u00e5 skubbet adtech-selskabet videre til n\u00e6ste niveau.<\/p>\n\n\n\n

\u201dDet foreg\u00e5ende \u00e5rti handlede om data og algoritmer. Vi tror p\u00e5, at dette \u00e5rti kommer til at handle om kreativitet, opm\u00e6rksomhed og gennemsigtighed. Vores platform og tjenester g\u00f8r det muligt for brands at vise mere kreative annonceoplevelser, som har vist sig at levere et gennemsnit p\u00e5 ti gange brugerens opm\u00e6rksomhed sammenlignet med standardvisning. Da der er stor appetit p\u00e5 markedet for l\u00f8sninger som vores, er timingen den helt rigtige for os at tage vores virksomhed til n\u00e6ste niveau,\u201d<\/em> udtaler Simon Kvist Gaulsh\u00f8j.<\/p>\n\n\n\n

Adnami, som blev lanceret i 2019, har omkring 300 mio. brugere om m\u00e5neden. I 2021 havde selskabet en bruttofortjeneste p\u00e5 8,9 mio. kr., hvilket er mere end en fordobling fra 4,1 mio. kr. i 2020.<\/p>\n\n\n\n

L\u00e6s hele artiklen p\u00e5 KapWatch\u00a0her<\/a><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Det danske selskab Adnami, som specialiserer sig i teknologi til programmatisk annoncering, f\u00e5r kapitalindspr\u00f8jtning fra deres svenske ejere.<\/p>\n","protected":false},"author":25,"featured_media":14936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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