{"id":12801,"date":"2020-05-19T13:15:43","date_gmt":"2020-05-19T11:15:43","guid":{"rendered":"https:\/\/www.cvx.eu\/?p=2164"},"modified":"2020-05-19T13:15:43","modified_gmt":"2020-05-19T11:15:43","slug":"4-skridt-til-at-bygge-en-vaekstmotor","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/blogs\/4-skridt-til-at-bygge-en-vaekstmotor\/","title":{"rendered":"4 skridt til at bygge en v\u00e6kstmotor"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Identific\u00e9r problemet<\/h2>\n\n\n\n<p>Succesrige iv\u00e6rks\u00e6ttere kommer i mange former og baggrunde, men de har alle en f\u00e6lles f\u00e6rdighed: De kan opdage smertepunker i deres branche. Ved at forst\u00e5 de sp\u00f8rgsm\u00e5l, ens kunder har, kan man skabe v\u00e6rdi for dem i stedet for blot at skubbe produkter og indsamle bruger antal. Yderligere resulterer en dybere forst\u00e5else for ens kunder ogs\u00e5 en l\u00e6ngere tilbageholdelse af kunder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Form en hypotese<\/strong><\/h2>\n\n\n\n<p>N\u00e5r man har identificeret et problem, skal man danne hypoteser for mulige \u00e5rsager samt m\u00e5der at fikse dem p\u00e5. Det er det vigtigste led i at bygge en v\u00e6kstmotor for ens virksomhed. En hypotese kan v\u00e6re hvad som helst. Uden en hypotese kan man ikke designe et produkt, der skaber mest mulig v\u00e6rdi for kunden. Uden kreativitet og fantasi kan man ikke skabe en konkurrencem\u00e6ssig fordel, og man vil blot g\u00f8re, hvad ens konkurrenter g\u00f8r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Test<\/strong><\/h2>\n\n\n\n<p>N\u00e5r man har dannet hypotesen skal man derefter designe testen. Der er to typer af tests: kvantitativ og kvalitativ. Disse tests er ofte lavet i kontrollerede milj\u00f8, s\u00e5 man kan begr\u00e6nse variablerne, eller de ting man vil teste som f.eks. website layout, produkt modifikation mm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Indsamle og analysere<\/strong><\/h2>\n\n\n\n<p>Mens testene er i gang, b\u00f8r man indsamle data. Data er den benzin som ens v\u00e6kstmotor k\u00f8rer p\u00e5. Jo mere man kan l\u00e6re fra den indsamlede data, des mere kan man l\u00e6re omkring ens kunder, og hvordan de interagerer med ens produkter. Den viden kan bruges til at udforme den n\u00e6ste produkt opgradering eller modifikation.<\/p>\n\n\n\n<p>For at kunne bruge dataen, er det vigtigt, at man f\u00e6rdigg\u00f8r sin \u201dkey performance indicators\u201d (KPI\u2019er) f\u00f8r man udsender sine tests. KPI\u2019er er en m\u00e5de at pr\u00e6sentere r\u00e5 data som meningsfuld information. Man kan lave KPI\u2019er der er relevante til ens virksomhed, selvom der er nogle traditionelle som konverterings rate og livstidsv\u00e6rdi.<\/p>\n\n\n\n<p>L\u00e6s mere p\u00e5 denne artikel fra <a style=\"color: #c20b5e;\" href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2020\/05\/04\/4-steps-to-building-a-growth-engine-for-your-startup\/#3572110b3b08\">Forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identific\u00e9r problemet Succesrige iv\u00e6rks\u00e6ttere kommer i mange former og baggrunde, men de har alle en f\u00e6lles f\u00e6rdighed: De kan opdage smertepunker i deres branche. Ved at forst\u00e5 de sp\u00f8rgsm\u00e5l, ens kunder har, kan man skabe v\u00e6rdi for dem i stedet for blot at skubbe produkter og indsamle bruger antal. Yderligere resulterer en dybere forst\u00e5else for [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":2195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 skridt til at bygge en v\u00e6kstmotor | CVX Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cvx.vc\/da\/blogs\/4-skridt-til-at-bygge-en-vaekstmotor\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 skridt til at bygge en v\u00e6kstmotor\" \/>\n<meta property=\"og:description\" content=\"Identific\u00e9r problemet Succesrige iv\u00e6rks\u00e6ttere kommer i mange former og baggrunde, men de har alle en f\u00e6lles f\u00e6rdighed: De kan opdage smertepunker i deres branche. 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