{"id":12799,"date":"2020-05-14T14:48:45","date_gmt":"2020-05-14T12:48:45","guid":{"rendered":"https:\/\/www.cvx.eu\/?p=1978"},"modified":"2020-05-14T14:48:45","modified_gmt":"2020-05-14T12:48:45","slug":"strategisering-af-vaekstmarkedsfoering-i-usikre-tider","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/blogs\/strategisering-af-vaekstmarkedsfoering-i-usikre-tider\/","title":{"rendered":"Strategisering af v\u00e6kstmarkedsf\u00f8ring i usikre tider"},"content":{"rendered":"\n<p>Skal man forts\u00e6tte med at investere i v\u00e6kstmarkedsf\u00f8ring i tider med usikkerhed, eller skal man stoppe al v\u00e6kstindsats? Desv\u00e6rre er disse tider en test af en virksomheds modstandsdygtighed. Hvis man ikke opfylder ens v\u00e6kstm\u00e5l, kan investorer muligvis miste tilliden til ens v\u00e6ksthistorie. Dette vil p\u00e5virke ens evne til at holde sig flydende, og tiltr\u00e6kke yderligere finansieringsrunder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hvordan er CPM p\u00e5virket<\/strong><\/h2>\n\n\n\n<p>Hvis man finder ud af, at mange spillere har trukket sig fra digital marketing, vil man sandsynligvis ogs\u00e5 finde ud af, at omkostningen pr. Visning (CPM) er lavere. Hvis det er tilf\u00e6ldet, kan man sigte mod at f\u00e5 h\u00f8jere konverteringer til en meget lavere pris end f\u00f8r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvad er det <strong>digitale kanal mix<\/strong><\/h2>\n\n\n\n<p>I usikre tider b\u00f8r man finde, hvilke sk\u00e6rme ens m\u00e5lforbrugere er p\u00e5, og finde ud af, hvad den bedste m\u00e5de at n\u00e5 dem p\u00e5. At finde det rigtige mix af digitale kanaler er et meget lettere problem at l\u00f8se.<\/p>\n\n\n\n<p>Selvom det er nemmere at n\u00e5 ens m\u00e5lgruppe, s\u00e5 er det vigtigt, at man ikke er uf\u00f8lsom overfor den dav\u00e6rende situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvordan konkurrencesituationen ser ud i det digitale landskab (med fokus p\u00e5 de store brands)<\/h2>\n\n\n\n<p>Store firmaer har typisk midler reserveret til fysiske begivenheder. Med aflysning af de fysiske events, kan de have et overskud i marketingsbudgettet. Dette overskud kan de investere i digital marketing, hvilket vil \u00f8ge CPM. Ens tilgang er afh\u00e6ngig af, hvilken type virksomhed man er. Hvis ens kunder ser ens servicer som en h\u00f8j investering skal man blive ved med at investere i v\u00e6kst. Hvis ens kunder derimod ser ens service som en lav investering, skal man investere i v\u00e6kstmarketing direkte.<\/p>\n\n\n\n<p>L\u00e6s mere p\u00e5 <a style=\"color: #c20b5e;\" href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/05\/11\/strategizing-growth-marketing-for-startups-during-uncertain-times\/#ba53d531c0a4\">forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skal man forts\u00e6tte med at investere i v\u00e6kstmarkedsf\u00f8ring i tider med usikkerhed, eller skal man stoppe al v\u00e6kstindsats? Desv\u00e6rre er disse tider en test af en virksomheds modstandsdygtighed. Hvis man ikke opfylder ens v\u00e6kstm\u00e5l, kan investorer muligvis miste tilliden til ens v\u00e6ksthistorie. Dette vil p\u00e5virke ens evne til at holde sig flydende, og tiltr\u00e6kke yderligere [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":1991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategisering af v\u00e6kstmarkedsf\u00f8ring i usikre tider | CVX Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cvx.vc\/da\/blogs\/strategisering-af-vaekstmarkedsfoering-i-usikre-tider\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategisering af v\u00e6kstmarkedsf\u00f8ring i usikre tider\" \/>\n<meta property=\"og:description\" content=\"Skal man forts\u00e6tte med at investere i v\u00e6kstmarkedsf\u00f8ring i tider med usikkerhed, eller skal man stoppe al v\u00e6kstindsats? 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