{"id":12797,"date":"2020-05-11T13:19:28","date_gmt":"2020-05-11T11:19:28","guid":{"rendered":"https:\/\/www.cvx.eu\/?p=1889"},"modified":"2020-05-11T13:19:28","modified_gmt":"2020-05-11T11:19:28","slug":"hvad-man-boer-vide-foer-man-siger-ja-til-sin-investor","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/blogs\/hvad-man-boer-vide-foer-man-siger-ja-til-sin-investor\/","title":{"rendered":"Hvad man b\u00f8r vide, f\u00f8r man siger ja til sin investor"},"content":{"rendered":"\n
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N\u00e5r man f\u00f8ler sig klar til at v\u00e6lge en investor, er der en r\u00e6kke ting, man b\u00f8r holde for \u00f8je, f\u00f8r man tager vedkommende med ombord. Man kan enten sp\u00f8rge sin investor direkte om disse ting eller unders\u00f8ge, hvordan det forholder sig. V\u00e6lger man at sp\u00f8rge direkte, skaber man en \u00e6rlighed fra start med klare visioner om, hvad man gerne vil have ud af samarbejdet. Som ejer og investor kommer man til at arbejde t\u00e6t sammen, og man kommer til at afgive procenter af sit – i fleste tilf\u00e6lde – livsv\u00e6rk; derfor er det utroligt vigtigt, at man siger ja til den rette.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Hvad v\u00e6gter mest?<\/strong><\/h2>\n\n\n\n

N\u00e5r man s\u00f8ger investorer, kan man ofte blive forbl\u00e6ndet af at v\u00e6re under h\u00e5rdt pres p\u00e5 kapitalsiden, og man kan derfor nogle gange se denne som det eneste n\u00f8dvendige for v\u00e6ksten. Men ens virksomhed har brug for meget mere end blot kapital; har man ikke de rette kompetencer og v\u00e6rdier i teamet, vil pengene blot slippe op, og s\u00e5 er man lige vidt. Derfor v\u00e6gter ens investors kompetencer mindst lige s\u00e5 h\u00f8jt som kapitalen, vedkommende tilbyder. For at f\u00e5 den rette investor ombord kan det derfor godt betale sig at afgive flere procenter for et lavere bel\u00f8b, s\u00e5fremt investoren kommer med kompetencer, der kan v\u00e6re mere v\u00e6rd end pengene.\u00a0<\/p>\n\n\n\n

Man b\u00f8r passe p\u00e5 med at tage imod en investor, blot fordi der bliver lagt et h\u00f8jt bel\u00f8b p\u00e5 bordet. Man b\u00f8r derfor unders\u00f8ge n\u00f8je, hvilke kompetencer ens investor egentlig kan bidrage med, og om de er relevante i forhold til, hvad man har brug for. Her kan man passende fort\u00e6lle sin investor om et problem, man har i virksomheden, for at h\u00f8re, hvordan vedkommende ville l\u00f8se det.\u00a0<\/p>\n\n\n\n

Hvilken erfaring har investoren?\u00a0<\/strong><\/h2>\n\n\n\n

Investorer er ofte erfarne serieiv\u00e6rks\u00e6ttere, som har meget erfaring med i bagagen, is\u00e6r i forhold til at bygge virksomheder op fra bunden. Men er det relevant erfaring, man kan bruge inden for ens egen specifikke branche? Det er vigtigt, at man kritisk overvejer, om investorens erfaring er relevant nok i forhold til de omr\u00e5der, hvor man har brug for en sparringspartner. Ofte vil investorer selv kunne se, n\u00e5r de ikke kan bidrage med de forn\u00f8dne kompetencer. I andre tilf\u00e6lde risikerer man, at en potentiel investor kan se s\u00e5 stort et potentiale i ens id\u00e9, at de lader sig rive med – p\u00e5 trods af, at de ikke besidder de n\u00f8dvendige kompetencer. Derfor er det vigtigt, at man overvejer, hvor godt et match investoren egentligt er for ens virksomhed, hvis man ser bort fra kapitalen, der bliver stillet til r\u00e5dighed.\u00a0<\/p>\n\n\n\n

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Hvilket netv\u00e6rk f\u00e5r man adgang til med ens investor?\u00a0<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n

N\u00e5r man vurderer sin potentielle investor, er det meget relevant, hvilke kredse investoren bev\u00e6ger sig i. Med et solidt netv\u00e6rk kan man n\u00e5 utroligt langt med sin virksomhed og dermed f\u00e5 bredt budskabet til de helt rigtige n\u00f8glepersoner. Igennem ens investor b\u00f8r man gerne kunne f\u00e5 gratis eksponering af h\u00f8j v\u00e6rdi og komme i kontakt med personer, der virkelig kan skubbe ens forretning fremad.\u00a0<\/p>\n\n\n\n

Hvis ens potentielle investor har branchespecifik erfaring med en virksomhed inden for det samme omr\u00e5de, giver det sig selv, at investoren ogs\u00e5 vil have et netv\u00e6rk, som man kan f\u00e5 gavn af. Det kan ogs\u00e5 v\u00e6re personen har et meget bredt netv\u00e6rk indenfor mange forskellige brancher – det kan v\u00e6re effektivt for at n\u00e5 langt ud og g\u00f8re ens virksomhed alment kendt blandt erhvervsfolk.<\/p>\n\n\n\n

Er ens investor l\u00f8sningsorienteret?<\/strong><\/h2>\n\n\n\n

N\u00e5r en investor tr\u00e6der ind i ens virksomhed, er det vigtigt, at personen er engageret og har g\u00e5p\u00e5mod. Ligesom man selv har visioner om, hvad ens virksomhed skal blive en dag, skal ens investor ogs\u00e5 kunne se det store potentiale, og skal kunne visualisere, hvordan dr\u00f8m bliver til virkelighed. Derfor b\u00f8r ens investor v\u00e6re l\u00f8sningsorienteret og god til at komme med de gode og unikke id\u00e9er, som motiverer en og f\u00e5r en til at t\u00e6nke ud af boksen. Ved at l\u00e6gge realistiske forslag p\u00e5 bordet, vil man hurtigt kunne eksekvere og effektivt skalere virksomheden.<\/p>\n\n\n\n

Det er ogs\u00e5 en god id\u00e9 at sp\u00f8rge ind til, hvilke omr\u00e5der ens investor \u00f8nsker at (og mener at kunne) skabe v\u00e6rdi. Hvilke kernekompetencer besidder ens investor, og hvordan vil disse v\u00e6re en effektiv hj\u00e6lp for teamet? Hvad har man mest brug for, og vil ens investor kunne hj\u00e6lpe en p\u00e5 rette spor?<\/p>\n\n\n\n

\"Need<\/figure>\n\n\n\n

Hvor meget tid har ens investor til r\u00e5dighed?<\/strong><\/h2>\n\n\n\n

Det er v\u00e6sentlig at sp\u00f8rge ind til, hvor meget tid ens investor egentlig kan byde ind med. Hvis ens investor er involveret i mange forskellige startups og v\u00e6kstvirksomheder, er det usandsynligt, at ens investor ogs\u00e5 har mulighed for at tilbyde meget tid. Hvis det er vigtigt for en, at ens investor er aktivt involveret i virksomheden, b\u00f8r man finde en investor med mere tid p\u00e5 h\u00e5nden, s\u00e5 man kan f\u00e5 effektiv sparring og f\u00e5 skabt effektiv v\u00e6kst med hj\u00e6lp fra en investor.<\/p>\n\n\n\n

F\u00f8r man takker ja til en investors bud, er det derfor vigtigt at f\u00e5 forventningsafstemt grundigt. En passiv investor kan ogs\u00e5 skabe v\u00e6kst, men det er i h\u00f8jere grad ens egen selvst\u00e6ndige drivkraft, der skal danne grundlag for denne.\u00a0<\/p>\n\n\n\n

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Lav baggrundstjek<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n

Udover hvad personen selv kan fort\u00e6lle en, hvad kan man s\u00e5 finde af information? Hvis det er muligt, er det en god id\u00e9 at lave baggrundstjek, f\u00f8r man m\u00f8des med ens potentielle investor. Find personens LinkedIn profil og se, hvilken erfaring vedkommende kommer med, og hvordan den kan v\u00e6re nyttig i ens egen virksomhed. Har den potentielle investor investeret i andre startups, s\u00e5 kan man forh\u00f8re sig hos dem\u00a0 for at blive klogere p\u00e5, hvordan et potentielt samarbejde ville v\u00e6re.<\/p>\n\n\n\n

Har ens investor forst\u00e5et ens koncept?<\/strong><\/h2>\n\n\n\n

Endeligt b\u00f8r man s\u00e6tte sig ind i sin investors motivation; hvorfor \u00f8nsker personen at investere i ens virksomhed? Hvilket potentiale kan vedkommende se, og har vedkommende forslag til, hvordan man kommer i m\u00e5l? Det er ogs\u00e5 vigtigt, at ens investor virkelig forst\u00e5r ens koncept, og hvilken forskel det skaber for markedet. Nogle investorer spreder deres risiko over et stort antal startups og investerer i dem, som var de aktier. Man b\u00f8r tr\u00e6de varsomt med disse – g\u00e5r ens investor ikke ind i ens virksomhed af de rette \u00e5rsager, kan det give mere besv\u00e6r end gavn. Man b\u00f8r derfor holde et v\u00e5gent \u00f8je og v\u00e6lge en investor, der deler ens vision, og som kan se forskellige muligheder for at skabe mere v\u00e6kst i ens forretning.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e5r man f\u00f8ler sig klar til at v\u00e6lge en investor, er der en r\u00e6kke ting, man b\u00f8r holde for \u00f8je, f\u00f8r man tager vedkommende med ombord. Man kan enten sp\u00f8rge sin investor direkte om disse ting eller unders\u00f8ge, hvordan det forholder sig. V\u00e6lger man at sp\u00f8rge direkte, skaber man en \u00e6rlighed fra start med klare […]<\/p>\n","protected":false},"author":25,"featured_media":2792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"yoast_head":"\nHvad man b\u00f8r vide, f\u00f8r man siger ja til sin investor | CVX Ventures<\/title>\n<meta name=\"description\" content=\"Selvom det er vigtigt at finde den rigtige investor, s\u00e5 kan det v\u00e6re sv\u00e6rt at finde den rigtige. 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