{"id":10324,"date":"2022-01-18T09:51:06","date_gmt":"2022-01-18T09:51:06","guid":{"rendered":"http:\/\/cvx.vc\/?p=10324"},"modified":"2022-01-18T09:51:06","modified_gmt":"2022-01-18T09:51:06","slug":"ugens-virksomhed-rec-watches","status":"publish","type":"post","link":"https:\/\/cvx.vc\/da\/insights\/ugens-virksomhed-rec-watches\/","title":{"rendered":"Ugens Virksomhed: REC Watches"},"content":{"rendered":"\n<p>I det seneste \u00e5r har REC Watches fuldendt sin transformation til 100 pct. Direct-To-Consumer brand, og v\u00e6kstvirksomhedens online-salg er igen fordoblet. REC Watches producerer luksus-ure med genanvendte materiale fra ikoniske maskiner og k\u00f8ret\u00f8jer.<\/p>\n\n\n\n<p>Det startede som et passionsprojekt for stifterne Christian og Jonathan, og i dag er det blevet til en international forretning med tusindvis af kunder. For de to stiftere har det v\u00e6ret en f\u00e6nomenal rejse, og ambitionerne for REC Watches er langt fra opn\u00e5et endnu, som planl\u00e6gger at lancere nye produkter l\u00f8bende.<\/p>\n\n\n\n<p>Den seneste store milep\u00e6l for REC Watches har v\u00e6ret re-strukturering fra detail til Diredct-To-Consumer brand. Alle i virksomheden har v\u00e6ret involveret, og det tillader langt mere kontrol over salgskanalerne, priss\u00e6tning og produktionsvolume.<\/p>\n\n\n\n<p><em>\u201dOvergangen til DTC har p\u00e5 mange m\u00e5der v\u00e6ret en vindersag \u2013 og specielt her under den nuv\u00e6rende pandemi. Det har forenklet forretningen og givet REC nogle frihedsgrader omkring l\u00f8nsomhed og likviditet som vi ikke havde inden,\u201d<\/em> udtaler Michael Krogh, Bestyrelsesformand i REC Watches.<\/p>\n\n\n\n<p>Som produktionsvirksomhed med overlappende, langsigtede og dyre indk\u00f8b har den suver\u00e6nt st\u00f8rste udfordring v\u00e6ret at styre likviditetet gennem forsinkelser og forskydninger. Det tager i gennemsnit et \u00e5r at udvikle et ur fra bunden til det er en salgsbar vare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e6kstvirksomheden REC Watches blev i 2014 stiftet af Christian Felix Friis Mygh og Jonathan Kamstrup. I dag besk\u00e6ftiger virksomheden seks ansatte og har en \u00e5rlig oms\u00e6tning p\u00e5 mere end 13.000.000 kr.<\/p>\n","protected":false},"author":25,"featured_media":10326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ugens Virksomhed: REC Watches | CVX Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cvx.vc\/da\/insights\/ugens-virksomhed-rec-watches\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ugens Virksomhed: REC Watches\" \/>\n<meta property=\"og:description\" content=\"V\u00e6kstvirksomheden REC Watches blev i 2014 stiftet af Christian Felix Friis Mygh og Jonathan Kamstrup. 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